How will social media and consumer generated content change the way marketers operate explain

The Commission issued an amended Rule on December 19, The amended Rule took effect on July 1, The primary goal of COPPA is to place parents in control over what information is collected from their young children online. The Rule was designed to protect children under age 13 while accounting for the dynamic nature of the Internet.

How will social media and consumer generated content change the way marketers operate explain

The Commission issued an amended Rule on December 19, The amended Rule took effect on July 1, The primary goal of COPPA is to place parents in control over what information is collected from their young children online.

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The Rule was designed to protect children under age 13 while accounting for the dynamic nature of the Internet. The Rule applies to operators of commercial websites and online services including mobile apps directed to children under 13 that collect, use, or disclose personal information from children, and operators of general audience websites or online services with actual knowledge that they are collecting, using, or disclosing personal information from children under The Rule also applies to websites or online services that have actual knowledge that they are collecting personal information directly from users of another website or online service directed to children.

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Operators covered by the Rule must: The Rule applies to operators of commercial websites and online services including mobile apps directed to children under 13 that collect, use, or disclose personal information from children.

It also applies to operators of general audience websites or online services with actual knowledge that they are collecting, using, or disclosing personal information from children under What is Personal Information?

The amended Rule defines personal information to include: When does the amended Rule go into effect? What should I do about information I collected from children prior to the effective date that was not considered personal under the original Rule but now is considered personal information under the amended Rule?

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The amended Rule, which goes into effect on July 1,added four new categories of information to the definition of personal information.

The amended Rule of course applies to any personal information that is collected after the effective date of the Rule. If you have collected geolocation information and have not obtained parental consent, you must do so immediately. Although geolocation information is now a stand-alone category within the definition of personal information, the Commission has made clear that this was simply a clarification of the Rule.

How will social media and consumer generated content change the way marketers operate explain

The definition of personal information from the Rule already covered any geolocation information that provides information precise enough to identify the name of a street and city or town. Therefore, operators are required to obtain parental consent prior to collecting such geolocation information, regardless of when such data is collected.

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However, as a best practice, staff recommends that entities either discontinue the use or disclosure of such information after the effective date of the amended Rule or, if possible, obtain parental consent. A previously-collected screen or user name is covered, however, if the operator associates new information with it after the effective date of the amended Rule.

Persistent identifiers were covered by the original Rule only where they were combined with individually identifiable information. Under the amended Rule, a persistent identifier is covered where it can be used to recognize a user over time and across different websites or online services.

Consistent with the above, operators need not seek parental consent for these newly-covered persistent identifiers if they were collected prior to the effective date of the Rule.

In this situation, the operator is required to obtain prior parental consent unless such collection falls under an exception, such as for support for the internal operations of the website or online service.

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Other than the changes to the definition of personal information, in what ways is the new Rule different? The final Rule amendments, among other things: The FTC has a comprehensive website which provides information to the public on a variety of agency activities.

Many of the educational materials on the FTC website also are available in hard copy free of charge at ftc.Definition. There is a variety of social networking services available online.

However, most incorporate common features: social networking services are Web , Internet-based applications; user-generated content (UGC) is the lifeblood of social networking . Firms are usually best of with a portfolio that has a balance of firms in each pfmlures.com cash cows tend to generate cash but require little future pfmlures.com the other hand, stars generate some cash, but even more cash is needed to invest in the future—for research and development, marketing campaigns, and building new manufacturing facilities.

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Whether hot new startups or global giants, the best content marketing brands are the ones with splashy, interactive content hubs that drive conversions, stellar social media . Solving a Global Problem. Global level of physical inactivity ranges from 30% to as high as 70% & more than million deaths would be avoided each year if .

How will social media and consumer generated content change the way marketers operate explain

Again, not everyone is like this, some psychopaths who are comfortable sharing their thoughts no matter the size of the audience, but these people are often annoying, the type who dive right into politics at Thanksgiving .

Complying with COPPA: Frequently Asked Questions | Federal Trade Commission