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Make it interesting and informative to convert visitors into customers. That is, talk about the experience you bring to the table. Your company history and evolution speak volumes about your values.
Describe your capabilities and list your credentials. The Internet is teeming with websites selling almost the same goods and services. Despite what your high school English teacher may have told you, writing in formal third person language is dry and boring.
So go ahead, use first person I or first person plural wedepending on which is more appropriate for your situation. He wants to get to know you. Instead, be yourself, almost as though you were talking to the prospect in person.
Be conversational in your copywriting. And let your personality shine through.
Here are interesting ways to craft your introductory paragraph. Use an Anecdote — Everyone loves a good story. Ask a Question — What is the one thing everyone who hears about your business asks?
Was there some major turning point for your organization? So why not get right to it in the introduction? Pictures Tell a Story Include your photo and also pictures of your employees if appropriate. They can be pictures taken in your work environment.
|The 10 Best Tips to Write an "About Us" Page that Works!||Who are these people visiting your About Us page?|
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In fact, those will be far more meaningful. Incorporate a photo of you in your work environment to give the visitor a better sense of who you are and what you do.
A picture of you at work will make you seem more real and will help the visitor begin to feel he knows you. Get Personal People want to connect with other people. And the most popular profiles are those that get a bit personal and give their fans a peek behind the scenes.
They want to get to know you. Do you want them to come away feeling inspired and uplifted or perhaps empowered and supported? Something is far better than nothing. And the beauty of websites, as opposed to say printed brochures, is that you can continually refine them.
Look at your analytics to see if visitors are spending time on that page. Get some opinions from friends. Often a little distance will give you a new perspective. You want to get it right.
Would you like some help writing its content? Contact Susan Greene today!For example, Thomas, who just returned from a day speaking tour on better Web marketing, told her dozen or so employees to write their own bios for her company's About Us page. But they also don’t want to bore the reader with a long, detailed resume.
As in most things, the best answer for writing your “About Us” page is to find the middle ground. Differentiate Your Company from Competitors.
The “About Us” page is the place to toot your own horn, but do it with facts not hype. Write to us, and we will do it for you, as we deal with all the subjects studied in any educational institution.
Or, for instance, you can't spend time on writing an essay because of some important events in your life. For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write.
It's a shame because analytics often shows the page as one of the most frequented on any website. James Chartrand – Web Content Writer Tips on December 11, pm Nice collection of tips! Some I agree with, some I don’t, but I think what is important to remember is that each one of us has unique tips and tricks to offer for better writing.
Tips on How to Write an About Me Page. Your About page is the soul of your site. And, while there's no perfect recipe for success, there are certain elements that all winning About pages share and that you need to consider if you want to write a good one.